Silk Soft is "rumored" to be a toilet paper that is 100% recycled: Rather than launching a campaign extolling the benefits of using recycled butt wipe to consumers, Silk Soft's agency, "By Far," let the creative do the talking, adding stickers to public toilet paper dispensers in and around Copenhagen. And, the unsettling picture does get the point across...
This is truly a pure form of consumer engagement.
Unfortunately, neither the brand, nor the agency, has been substantiated as being authentic. Thus, it is most likely a farce. Yet, for innovative creativity, I still give it a TEN.