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When The Going Gets Tough, Go Guerrilla
By: Jeff Louis
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If you're anything like me, you think "change" is a word that has been overused of late. Well, unfortunately, it's going to happen again: Change. Change. CHANGE!

Change the way you think. Change the way you act. Look at your client from another angle. Ask someone else what they see. Don't rely on what you think you know, go and find out what others know.

Our industry beat the phrase "think outside the box" into the ground, but now-really-it's time to think outside the box. If you wait for your clients to come to you, it's too late...trust me, others have great ideas, just like you do. The only difference is that they're acting on theirs. So, Refresh. Renew. Revitalize. Do something...something is always better than nothing.

Try Guerrilla! It's relatively inexpensive. You can target geographically. It's tactical. It makes a splash. It may get you in trouble, but it gets the message out...and PR is PR, right?

Granted, it won't be perfect for every client, but you have at least one that would benefit. Automotive? Entertainment? Packaged Goods? Think it's not for your clients? Think again: MSN, Yahoo, Carmex, Disney, Activision, CBS, TBS, New Balance, Absolut, AT&T, New York Sports Clubs, Pepsi, and tons of new movie releases have all recently used some form of poster advertising.

You're there because you're creative. So, be creative.

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About the Author

Jeff Louis: Media Planner, Brand Project Manager, blogger, and aspiring writer. Please leave a comment or get in touch with Jeff on Twitter. As always, thank you for reading!

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