Google, the leader in Search Engine technology, handles approximately 66% of all search engine traffic. So much, in fact, that when Michael Jackson died and his name spiked, Google thought that it was a coordinated attack.
Much like AT&T did two decades ago, Google is fighting back over anti-trust allegations although no formal investigation is underway.
Dana Wagner, the Googler known as "senior competition counsel" explains in the New York Times that "competition is just a click away."
Google has been on the PR warpath, partially due to regulators watching its every move. Other tech companies such AT&T, IBM, Intel, and Microsoft suffered much of the same thing when it became apparent that there was no "real" competition. Google is clearly the leader in the search category, and it's possible that the only "competition" may be from the US Government's possible intervention. In November of 2008, the Justice Department killed a deal between Yahoo and Google due to concerns over market domination. But who is kidding who, right? Google already owns the market.
There are other investigations taking place. The Justice Department is investigating Google's hiring practices and the Federal Trade Commission is researching the ties between the boards of both Google and Apple. But nothing's been aimed at the heart of Google.
...unlike other technology giants in years past, Google has not been accused of anti-competitive tactics. But the investigations and carping from competitors and critics have Google fighting to dispel the notion that it has a lock on its market, even as it increases its share of search and online advertising.
However, Jeff Chester, executive director of the Center for Digital Democracy, stated;
“Google search is an absolute must-have for every marketer in the world.”
Google's lawyer, Mr. Wagner, agrees that the company is a great success. He also noted that the environment is turbulent and highly competitive. Further, he said that Google wasn't looking for sympathy, but simply telling its side of the story.