Just how many advertising messages are we exposed to on a daily basis? In Data Smog, author David Skenk writes that the average American's exposure to advertising has grown from "560 daily advertising messages in 1971. By 1997, that number had increased to over 3,000 per day."
While the figures are controversial due to the definition of the word "advertising," even 200 hundred messages a day is more than we'll remember. Be thankful for that, because most of them are crap that shouldn't have made it past the concept stage.
While the number of victims stricken by "Crapvertising" is unknown, there is a place where those who have fallen prey can expose the offender(s): The Tracy Awards. Based on the premise that advertisers produce a lot of "bad ads," the First Annual Tracy Awards are accepting submissions for the Worst in Advertising 2009. Its call to action:
"There's a lot of bad advertising out there. Let's make fun of it."
Noted as the first competition of its kind, The Tracy's provide those exposed to terrible advertising an opportunity "strike back" at advertisers who produce crap. The press release goes on to explain:
Every ad we receive will be judged. Harshly. And if it's bad enough, it will win a Tracy, which will be sent to the people responsible for creating the abomination in the first place. Plus, all ads that win Tracy's will be nationally publicized as the Worst Advertising of 2009.
The Tracy Awards were conceived by Salt Lake City ad agency Crowell Advertising and are named for agency founder, Tracy Crowell.
Take a few minutes to view the crap or submit some. If you are like me, making fun of others' work will make the day so much better.