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'BBC Dad' is Back in a Twitter Ad
By: The Drum
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Twitter has employed work-from-home champion Robert Kelly, (the dad from that BBC News interview with the adorable interrupting children), to showcase its latest features.

In March 2017, Robert Kelly achieved meme status as a result of a few clipped videos on Twitter. He attempts at serious analysis of a South Korean policy debate were interrupted by a curious toddler and a thundering baby in a walker who both burst in live on air.

At the time, Kelly told The Guardian: “For two weeks we were the most famous family on earth. I guess that's an achievement? I don‘t know, it's still just weird more than anything else. It‘s nice to think we made people happy, but it‘s not really the kind of thing you‘d ask for.“

Three years later and the meme endures. Twitter has used Kelly to announce its latest feature, which allows users to restrict who can respond to their tweets (stopping unwelcome interruptions).

David, the agency, were responsible for the work. What do you think David Ogilvy would think of a social network of short thoughts announcing user features with a viral dad?

Carlos Cantu, Twitter EMEA business marketing director, said: “We wanted to create a fun video to remind brands about Twitter’s conversational settings, and there is no one better to talk about unwanted interruptions than BBC Dad, Robert Kelly. We’ve already seen brands use these settings to start and control conversations in a way that wasn't possible before.

"Your Tweet is your space. The new settings are in place to give brands more control over the conversations they start, so unwanted replies don’t get in the way of meaningful conversations.”


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About the Author
This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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