TalentZoo.com |  Flack Me |  Digital Pivot |  Beneath the Brand Archives  |  Categories
Political Ad Spending Up During Pandemic
By: MediaPost
Bookmark and Share Subscribe to the Beyond Madison Avenue RSS Feed Share

Due to higher-than-expected primary spending -- partly driven by the absence of live event campaigning -- political advertising is now expected to total an even bigger record of $6.7 billion this year, according to one estimate.

Advertising Analytics is raising its estimate by 12% because of primary spending, higher fund-raising, and what it says is the “lack of face to face campaigning” -- due to COVID-19 disruption.

So far, political advertising spend for this 2020 political season has totaled $2.19 billion -- more than $1 billion more than the amount spent at this point in 2016 and 2018 -- two big political election years.

The ad research group now expects spending by broadcast networks and stations to get to $3.56 billion; digital media, $1.82 billion; cable TV, $1.16 billion, and radio to $170 million.

Even without the big spending of Democratic Presidential candidate Michael Bloomberg earlier this year, spending has totaled $1.58 billion -- nearly two times more than the highest-spending political seasons.

Advertising Analytics projects that $443 million has been “reserved” so far for the fall 2020 period -- typically when political advertising begins to sharply rise.



READ MORE 
 


 

Bookmark and Share Subscribe to the Beyond Madison Avenue RSS Feed Share
About the Author
Beyond Madison Avenue on

Advertise on Beyond Madison Avenue
Return to Top