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Olay Wants To #MakeSpaceForWomen in Super Bowl Spot
By: Forbes
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For this year’s Super Bowl LIV, Olay wants to #MakeSpaceForWomen with their newest spot, by Badger & Winters, that pays homage to the women of STEM who are blazing the trail for future generations. Olay’s ambitious new ad will continue the brand's commitment to inspire women to "Face Anything’ while also addressing gender parity and giving back to STEM-based organizations, like Girls Who Code. The brand’s Super Bowl commercial is inspired by the historic first-ever all-female spacewalk and will pay homage to the women of STEM who are paving a path for future generations.


Taraji P. Henson will star as 'Mission Controller' in Olay’s Super Bowl commercial, which will continue Olay’s mission to #MakeSpaceforWomen at the Super Bowl by speaking to the 45% of NFL fans that are women. Inspired by the first all-female spacewalk last year, Olay’s Super Bowl ad stars Lilly Singh and Busy Philipps who take a trip into space with retired astronaut Nicole Stott. Their space mission is overseen by Mission Controller Taraji P. Henson and shared over the airwaves by Katie Couric. 


While nearly half of NFL fans are women, only a quarter (27%) of past Super Bowl ads have actually starred women. Last year, Olay helped narrow the gap, hero-ing a woman in its ad during the Big Game. This year, with Olay’s all-female cast, the brand is continuing to help close the gender gap in Super Bowl ads. According to the National Science Board, women make up half of the total US college-educated workforce, but only 28 percent of the science and engineering workforce. Olay thinks it’s time for a change.



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This article originally appeared on Forbes.com. You'll find a link to the original after the post. www.forbes.com
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