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Universal is Running a Cute OOH Campaign for 'Cats'
By: MediaPost
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To help promote the premiere of "Cats," the movie, Universal Pictures is running a novel out-of-home media campaign, featuring giant "cats ears" on 360 New York City yellow taxi cabs (including this one pictured on Broadway).


This custom, 3D-printed taxi tops were created in conjunction with Curb Taxi Media, and could be seen tooling around Lincoln Center Monday night during the film's red carpet premiere there.

Let's say it together: Awwwww. 


 


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