Pandora’s redesigned mobile app experience is today available to all users, following a limited rollout that began in October. The update expands on Pandora’s personalization capabilities with the addition of a new “For You” tab offering an entirely unique experience for each Pandora user, along with more station customization features, and other changes. Pandora hopes the features will help it better compete with rivals like Spotify and Apple Music in the months ahead.
Personalization has become a key selling point for today’s streaming music services. And though Pandora led in this area in years past thanks its Music Genome, thumbs up and down signaling buttons, and its personalized stations, it has since ceded ground to Spotify whose bevy of algorithmically-updated playlists, led by Discover Weekly, have addicted users to its service.
This revamped Pandora app is a way for the now SiriusXM-owned company to fight back by highlighting what it does have that others don’t.
For example, the new “For You” tab gives Pandora a place to showcase its exclusive content like its music-and-podcast combos, called “Pandora Stories,” and its dozens of SiriusXM talk shows that became Pandora podcasts following the company’s acquisition.
Pandora also recently announced a multi-year deal with Marvel to create a “substantial number” of exclusive podcasts for its service, both scripted and unscripted, along with live events and more. And it will run many of Marvel’s podcasts before they can be heard elsewhere. These, too, will be featured in the new “For You” tab.
Other new content coming to “For You” will include exclusive custom playlists from LeBron James, Rob Gronkowski, Odell Beckham Jr., and Angel McCoughtry; Pandora’s year-end review feature called Playback 2019; Pandora’s Top Thumb Hundred 2019 playlist; its ten-year retrospective playlist, Top Thumb Hundred Songs of 2010-2019; and new content from Drake.
The tab also gives Pandora a way to puts more of the focus on its unique personalization capabilities which allow users to listen to music by genre, mood, activity, trending, new releases and more.