"We plan to offer it to our guests for a long time," Bruno Cardinali, head of marketing for North America at Popeyes, told CNN Business in an email. "We are confident that we'll be able to meet the demand."
Cardinali noted that Popeyes has stabilized its supply chain for the sandwich, a buttermilk battered and breaded white meat filet, topped with pickles and a choice of mayo or a spicy Cajun spread and served on a toasted brioche bun. Popeyes has also been hiring more employees to prepare for the relaunch.
Popeyes was forced to stop selling the item just two weeks after it launched due to "extraordinary demand
," driven by a viral social media spat and America's growing appetite for chicken.
For Popeyes and its competitors, the fried chicken sandwich is a hot commodity. Chicken is now the most popular meat in America, and while beef consumption is growing, chicken is on the rise. Plus, while traffic to fast food restaurants is stagnating, sales of fried chicken sandwiches at fast food restaurants have been growing. Restaurant chains looking for ways to boost sales would benefit from selling the best (or buzziest) chicken sandwich.