Jack in the Box is being publicly shamed by fast-food rivals following a cryptic tweet from Kim Kardashian West.
"Hey, Jack In The Box I have a serious complaint but I won't fully put you on blast, check your corporate email inbox or send me a DM with direct person for my team to contact. Pronto!" Kardashian West tweeted on Monday afternoon.
Jack in the Box responded: "Hi Kim, we are unable to DM you. Please send us a DM with how we can get in touch with your team & someone will reach out immediately."
It is unclear what exactly the "serious complaint" is. Kardashian West clarified on Twitter that the complaint is "not about me or a wrong order. Nobody recognized me and it's something that I observed that affected other customers at this particular location that was concerning."
However, beyond that, both Kardashian West and Jack in the Box have kept quiet. Jack in the Box did not respond to Business Insider's request for comment.
The lack of clarity has not kept Jack in the Box's fast-food rivals from jumping on the opportunity to mock the chain on Twitter, including Burger King, Hardee's, Hooters, and even Steak-Umm.