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Ancestry.com is the Latest Brand to Apologize for Insensitive Ads
By: Fortune
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The ad, which ran on television and online, depicted a black woman and white man dressed in period garb running through an alley. The man, holding a ring, says they “can escape to the North,” suggesting they were in love. The online outcry was immediate. Clint Smith, a PhD candidate at Harvard, tweeted that the ad is “an irresponsible, ahistorical depiction of the relationship between white men & black women during the period of chattel slavery that completely disregards its power dynamics & the trauma of sexual exploitation.” The DNA testing company pulled the ad. “Ancestry is committed to telling important stories from history. This ad was intended to represent one of those stories. We very much appreciate the feedback we have received and apologize for any offense that the ad may have caused.”


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This article originally appeared on Fortune.com. A link to the original posting can be found at the end of the article.
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