Stand Up To Cancer (SU2C), Mastercard and Marvel Studios' Avengers: Endgame announced today that they are teaming up to take down one of the biggest villains of all, cancer, with an impactful new Public Service Announcement scheduled to launch in April.
The PSA campaign features Marvel Studios' Avengers: Endgame Super Heroes alongside real-life heroes: cancer survivors. The two global brands are collaborating to raise awareness for SU2C to help all patients become long-term survivors. The PSA will come to life across print, TV, radio, digital and out-of-home networks, aligning with the premiere of Marvel Studios' Avengers: Endgame in theaters April 26, 2019.
The new PSA is the latest collaboration between SU2C and Mastercard, marking Mastercard's 10 [th] year as a supporter of SU2C. To date, Mastercard has donated more than $45 million to SU2C's collaborative cancer research programs, providing invaluable support for research leading to five FDA approvals for new cancer therapies. This marks the second collaboration between SU2C and Marvel Studios, who collaborated with American Airlines, a longstanding donor to SU2C, on a PSA campaign tied to Marvel Studios' Avengers: Infinity War in 2018.
"It's incredible to look back at the impact our donations have had on cancer research. We are so proud of what we have been able to accomplish with the help of our cardholders over the last ten years," said Cheryl Guerin, executive vice president, North America marketing and communications, Mastercard. "This new campaign gives us the extraordinary opportunity to spotlight the heroes of our community— those who have defeated cancer in their own lives. It further underscores the message that no one is alone standing up to this disease and that we are stronger when we join forces. We are so honored to collaborate with Stand Up To Cancer and Marvel Studios' Avengers: Endgame on this galvanizing PSA. Together, we want to create a future where everyone facing a cancer diagnosis becomes a long-term survivor."