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BK Kuwait is Sun-Grilling Whoppers
By: Adweek
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If you’ve ever tried to fry an egg—or anything, really—on a sidewalk, you’ve likely been disappointed. I mean let’s face it, 115 degrees might feel insufferably hot, but it’s nowhere near even the lowest setting on an oven. Searing meat requires even more heat, in the neighborhood of 500 degrees.

But Burger King Kuwait and agency Memac Ogilvy aren’t letting the usual limitations of nature stop them.

The chain’s locations in the small and scorching Middle Eastern nation have found a way of grilling a Whopper using the sun’s rays as the catalyst. A parabolic metal device seems to direct sunlight to a point underneath the cooking surface. (You can learn more on The Solar Cooking Wiki, which you may recognize from just now learning that there’s such a thing as The Solar Cooking Wiki.)

The Sun Flame-Grilled Whopper is only available at select locations in Kuwait when the temperature rises above 122 Fahrenheit. If you’re not in the neighborhood, you might have to settle for a Whopper cooked over a car fire.


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