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Chick-fil-A Testing the Meal Kit Business
By: CNN
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Customers can pick up the kit at 150 participating locations in Atlanta. The meals include chicken flatbread, crispy dijon chicken, chicken parmesan, chicken enchiladas and pan-roasted chicken. Chick-fil-A says the meals should take less than 30 minutes to prepare.

"Restaurant chains are looking for creative ways to reach consumers outside of their restaurants," said R.J. Hottovy, a restaurant analyst for Morningstar. "Meal kits are an interesting solution."

A meal kit could help Chick-fil-A test possible new menu items, Hottovy said. It could also allow Chick-fil-A to let customers handle more complicated meals rather than mass-producing them in its restaurants. 

The meals include sides such as kale salad and macaroni and cheese.

Chick-fil-A "might not consider it efficient to cook those on demand because of the different pieces involved," said John Gordon, a restaurant analyst with Pacific Management Consulting Group. But during slow hours, Chick-fil-A employees could prepare the food for the kit, he said. 

The company is hoping that customers will pick up the meal kit while they're already in the restaurant, Michael Patrick, who works on innovation for Chick-fil-A, said in a statement. 

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