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Budweiser's 'Whassup' is Back With a BK Twist
By: AdAge
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Budweiser's iconic "Whassup" ad is back, but this time, Burger King has crashed the party. The restaurant has partnered with the Anheuser-Busch InBev brand to revive the celebrated 2000 Super Bowl spot, but this time the catchphrase will introduce the chain's limited-edition American Brewhouse King Sandwich.

The new ad features the original spot's footage and cast "just watching the game, having a Bud" while wagging their tongues at each other on landline phones. Finally, BK's King appears in the kicker, standing at the door, with the Brewhouse burger in tow. What's more, the heretofore reticent mascot finally "speaks"-- his big-headed mask now features a gigantic tongue and he too, screams, "Whassup!" (Previously, he had broken his silence, but via sign language.)

As part of the partnership, Burger King is also introducing new headgear for the alcohol-drinking set. The limited-edition "Freedom Crown" is available to anyone 21 and over and can hold both the American Brewhouse King Sandwich and a Bud (or any can of beer, we imagine).


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This was originally published on AdAge. A link to the original story follows this post. www.adage.com
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