Two years ago, Patrón launched a skill for Amazon’s Echo. The skill, called Ask Patrón, serves up cocktail recipes and facts about tequila.
In those two years, Patrón has accumulated 36,000 users and is seeing 6,000 to 7,000 sessions a month of people using the skill, according to the company.
The overall number of users in those two years doesn’t seem like a lot considering that, in October, Amazon said 20 million people own an Amazon Echo.
Still, for any nascent technology, the number of overall users comes almost secondary to the number of returning ones. While Adrian Parker, vp of marketing at Patrón, said the skill is gaining new users, the majority of monthly sessions are by people opening up the skill again, which shows that while overall adoption may be low, there’s a loyal following among users.
Parker said the skill has been so successful that Patrón adapted it to Amazon’s Echo Show in January, so people can see the cocktails they search for. As with its original Echo skill, when people say the prompt, “Alexa, ask Patrón for a cocktail recipe,” Alexa replies, “Would you like to search by cocktail type, flavor or occasion? You can also say, ‘Surprise me.’” With the skill, Patrón also tries to nudge people to use tequila beyond margaritas and tequila sunrises — instead of gin in a gin and tonic, for example.
According to a new report by the Interactive Advertising Bureau and Juniper Research, more than 70 million U.S. households will have smart speakers by 2022.