This Sunday is April Fools’ Day, and the hijinks are getting off to an amusing start with WArby’s—a purported joint venture between eyewear maker Warby Parker and fast-food purveyor Arby’s.
“Arby’s has an eye for meat. Warby Parker has meat for eyes. The result? A new partnership sandwiched somewhere between vision and at least eight different kinds of meat,” the companies say in a joint statement. (Actually, it’s technically an Arby’s press release, so it’s possible Warby Parker execs have been taken hostage after understanding not agreeing to anything of the sort.)
Beginning Friday, Arby’s will be piloting several WArby’s locations in New York City—at 121 Greene Street and 32 E. 23rd Street. Those locations will offer the WArby’s Onion Ring Monocle, which is described as “a crispy yet corrective product that’s positioned at the intersection of food and fashion, encompassing the ideals of WArby’s in a single offering.”
There is also a set of limited-edition WArby’s-branded apparel (of course there is), featuring shirts, hats, sandwich-inspired lens cloths, tote bags and even a pair of “beef-hued glasses.”
“One question we always ask ourselves before deciding on a new initiative is, ‘Why?’ In this particular case, our names marinated together so well that the question became, ‘Why not?'” says Warby Parker cofounder and co-CEO Dave Gilboa.
“This is an exciting next chapter in the Arby’s story. We really changed the game simply by adding a ‘W,'” adds Arby’s CMO Jim Taylor.