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Accounts On the Move: Heinz, Campbells and More
By: The Drum
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Agency wins

Campbell's Soup Company has awarded its global creative and media account to Publicis Groupe.

The agency, which won the account from BBDO and Wavemaker, will now handle Campbell's retail strategy in the US and creative direction in Canada.

Kraft Heinz has appointed Havas London to is UK and European creative agency roster. The agency, which has been working with Heinz since the end of 2017, will now take responsibility for a range of projects across the brand's portfolio, with an emphasis on digital output.

The World Wide Fund for Nature (WWF) has appointed Uncommon Creative Studio to its client roster following its first ever competitive pitch

The WWF, which operates in over 100 countries, chose Uncommon over London rivals Creature and Joint.

Global beauty firm Coty has selected Pathfinder 23 as its e-commerce partner. The brand activation agency will be responsible for design and content across Coty's range of consumer beauty brands, which include Rimmel, Max Factor, Clairol and Wella.

Bosch UK and Ireland has made TBWAManchester responsible for campaigns across its main consumer appliances range.

The account was won following a three-way pitch, also includes responsibility for the domestic appliances brand's trade communications.

Arla Foods has tasked Leo Burnett with managing digital marketing for its global specialty cheese brands Castello. The agency has been asked to develop the brand's global digital and social strategy as well as developing new creative for its digital presence.

Housebuilder Redrow has awarded WPR with a brief to promote their portfolio across the Midlands, following a competitive pitch. The appointment follows a programme of investment by the firm in the region, as part of its expansion plans.

Kimberly-Clark has appointed Geometry UK to handle shopper marketing across the full range of their family and personal care brand portfolio. The agency will work with global brands such as Kleenex and Andrex.

DISH has announced that it has selected The Richards Group as its new creative agency of record. Following a comprehensive agency review, the pay-TV firm appointed the Dallas-based agency, which is the largest independent branding agency in the US.

Entertainment Film Distributors, the British independent film distributor, has hired the7Stars to handle its media account. The agency will debut work for the distributor next month, with the campaign for new title Hereditary.

Cricket simulator company Batfast has appointed Promote PR to manage its UK consumer and trade public relations and social media.

The Loughborough business supplies clients such as the England & Wales Cricket Board with cricket simulators.



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About the Author
This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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