Apple is never shy about hiring celebrities to hawk its products. The latest example is a new commercial aimed at selling the tech giant’s recently-released HomePod smart speakers.
The four-minute ad is directed by the famed movie and music video director Spike Jonze (Her, Being John Malkovitch) and it stars singer FKA Twigs dancing to a tune by hip-hop star Anderson.Paak. The trippy ad finds the British singer coming home to a small apartment at the end of what appears to be a long day. When an Anderson.Paak song begins to play, FKA Twigs starts to dance and while using her increasingly animated choreography to magically expand her small, drab apartment into a huge, colorful space. In the end, her character plops down on a couch before it is revealed that she was dreaming while listening to the song through her Apple HomePod speaker.
The commercial, titled “Welcome Home,” comes as part of Apple’s marketing campaign for the HomePod, which the company is calling “the new sound of home.” In a bit of (clearly thought out) corporate synergy, the song in question is Anderson.Paak’s new single, “‘Til It’s Over,” which just happens to have debuted this week exclusively on Apple Music, the tech company’s streaming music service.