If you’re not following Steak-umm on Twitter yet, you should get on that.
The Quaker Maid frozen sandwich steak brand’s amusingly strange account—which described itself to Adweek as a cross between Nihilist Arby’s, SpongeBob, Joe Rogan and Rick Sanchez—has amassed just 4,593 followers as of this writing. But that is sure to skyrocket as its @MoonPie-esque antics become more widely known—and its desperate yet goofy campaign to get Twitter-verified gathers steam.
What does @steak_umm post about on Twitter? Mostly beef, and beef-related inspirational talk, and random stream-of-consciousness humor, often signed with the cryptic phrase “Steak-umm bless”
But it understands Twitter well enough to want to get verified, and have that blue check mark as a seal of approval. Recently, it launched a #VerifySteakUmm campaign, which provides fodder for lots of underdog-style tweets.
Cynics might assume @steak_umm is staying unverified on purpose, as a marketing ploy to get attention. Not true, says @steak_umm, which says it’s reached out to Twitter many times and just hasn’t heard back.
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