As you might recall, Santa Claus faints dead away when he unexpectedly encounters two colorful M&M’s spokescandies in BBDO’s classic TV spot from 1996. The Red M&M faints, too. All of this leaves Yellow with a concerned look on his face.
It’s a much-loved seasonal serving of consumer culture, regularly regifted on TV screens across the land right around this time of year.
But have you ever ever wondered what happened next? Have you!?
We hadn’t, actually. Nevertheless, 21 years later, the Mars brand has made a sequel that picks up the tale from the moment Saint Nick and Red hit the deck. Reviving Kris Kringle so the holidays could continue apace would have made far too much sense. Instead, Yellow proclaims “I have to save Christmas!” and embarks on a yuletide ride that goes off the rails, as he delivers the wrong presents to people across the globe.
Ho-ho-ho’s that for a set-up?
Actually, the spot is so well staged by La Pac director Reynald Gresset that it transcends its own Santafied sappiness—fully appropriate in a Christmas ad anyway—to deliver a merry punch line that hits home with good cheer.
There are lots of visual highlights along the way, too. For example, the M&M’s reflection in the ornament hanging from the tree is a nice nod back to the original ad. And the elves’ high-tech hive of activity, as they monitor Yellow’s journey on a bank of vintage screens, makes for gorgeous eye candy.
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