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PlayStation and BBH Create Epic Star Wars Ad
By: Adweek
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Our story begins with boy meeting girl. In this case, the boy fancies himself a heroic Jedi, while the girl moves into the neighborhood conspicuously garbed in black and toting around a Darth Vader action figure.

A spirited, playful battle of the sexes takes hold and intensifies through the years, with Hungry Man director Wayne McClammy pulling out all the visual stops, yet never losing sight of the human story, as the guy and gal play increasingly elaborate games of one-upmanship that would make George Lucas proud.

Yeah, dude that’s a chill TIE-fighter piñata at your backyard birthday party, but it pales in comparison to her waaaay chiller Death Star treehouse! Though, as teens, covering her car with an elaborate heap of snow shaped like R2-D2 was sweet revenge served cold. Ultimately, your big mistake, my man, was getting too comfy playing Star Wars games on PlayStation as a young adult, leaving yourself wide open to her all-out AT-AT attack with the fiery wall-busting destruction.

Talk about a star-crossed pair!

That they ultimately wind up inside the game, merged with the pixelated action and warring on distant worlds with armored hordes at their command, seems fitting. This climax gives the spot an extra dimension missing from similar Star Wars-related ads for Duracell and the earlier iteration of Battlefront. It speaks more eloquently to the bonds of fandom and the power of video games than a conventional ending—e.g., they get married, have kids and pass on their love of the Star Wars franchise—ever could.


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