Two things are quickly apparent about the second season: it’s a worthy followup to last year’s debut, which was one of 2016’s best new shows, with a mix of ‘80s nostalgia, scares and fun that proves Season 1 was no fluke. Also, creators The Duffer Brothers have included even more brands this time around, spotlighting everything from 3 Musketeers to KFC (or Kentucky Fried Chicken, as it was then known).
While Netflix partnered with several brands to market Stranger Things 2—including Lyft (which is offering rides in “Strange Mode” this weekend to users in Philadelphia and Los Angeles), Snapchat and Eggo—a Netflix spokesperson told Adweek that no brands paid for integrations in Season 2, and none of its marketing partnerships extended into production.
But at least one of the brands was aware of its inclusion ahead of time: Ross and Matt Duffer told Entertainment Weekly that they needed Ghostbusters director Ivan Reitman and the film’s star and co-writer Dan Aykroyd to approve the use of the movie’s costumes in the show.
More than two dozen brands appear in Stranger Things 2, but Adweek spotlighted the 12 who are truly showcased in all of their ’80s glory this season. Only the mildest of spoilers are ahead, and this story avoids any mention of the season’s biggest plot twists:
A new character, Keith, works at the local arcade, and can’t stop stuffing his face with Cheetos puffs.
Speaking of the arcade, the quartet of boys—Mike (Finn Wolfhard), Will (Noah Schnapp), Dustin (Gaten Matarazzo), and Lucas (Caleb McLaughlin)—and new character Max (Sadie Sink) visit it frequently. Among their favorite games is Atari’s Dig Dug, which is also the name of Stranger Things 2’s fifth episode (or “chapter,” as the show prefers to call it). Several other famous games can also be glimpsed in the arcade, including Pac-Man, Galaga and Dragon’s Lair.
One of the brand’s early camcorders is used throughout the season. Several other electronics brands appear during the season, including Panasonic and RCA.