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Sponsored Content: Rick and Morty Teams with Old Spice
By: The Drum
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This comes as broadcaster Adult Swim looks to monetise the series after the (probable but not definite) conclusion of season three.

Lending some canonical grativas to a 30-second sponsored video is the fact that obscure side character, butter-passing robot, kicks the bucket at the hands of the sponsor. While this is happening Rick literally checks his payment as anthropomorphic spray cans cause wreck in the pair's home. In that sense it is one of the most transparent ads ever released.

It comes after the brand recently courted McDonald's with an off-handed mention of McDonald's Szechuan dipping sauce. The fast food chain jumped on the trend and resurrected the sauce that ran along side Disney's 1998 hit Mulan.

This gained a more prominent mention in the media when it sowed some violence in non-participating outlets.

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This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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