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Mars 'Bite Size' Horror Films Are Brilliant Branding
By: Adweek
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Viewers watching various Fox networks over the past week have been visited by some strange and chilling advertising just in time for Halloween. For this, they can thank Fox and Mars candy brands, which teamed up to get up-and-coming horror directors to make disturbing short films—which have been running in their entirety during commercial breaks.

Four “Bite Size Horror” films (they are all two minutes long) have rolled out so far. The one that’s gotten the most attention is “Floor 9.5,” presented by Skittles, written by Simon Allen and directed by Toby Meakins. (Allen and Meakins previously worked together on the Vimeo staff pick horror shorts Breathe and LOT254.) “Floor 9.5” ran during a Yankees-Indians playoff game on FS1 last week, and judging by the Twitter reactions, it clearly freaked people out.

The film tells the creepy tale of an office worker who gets stuck between the 9th and 10th floors of a building while riding the elevator. When the elevator doors open, she sees a man standing in the shadows, facing away from her. He asks for her help, and against her better judgment, she obliges…



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