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How Hef Leveraged His Lifestyle in Advertising
By: The Drum
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Hugh Hefner, late on Wednesday night, passed away in his home at the age of 91, leaving his family and the media, rifling through his heritage as cultural giant for around half a century.

While paying his respects, Playboy chief creative officer Cooper Hefner credited his father with supporting free speech and the civil rights movements as his built his media empire, but it is little known that in later life, Hefner indulged in a few prominent ads.

His recognisable loungewear and desirable playboy lifestyle helped connect with audiences with the desired level of humor. Across his body of work, he seemingly supported drinks brands and a rock and roll game; somewhat true to brand, here they are.

Bavaria (2011) Agency: Selmore

Operating as more as a behind-the-scenes, the somewhat telling ad shows that sometimes Hefner prefers the company of men his own age, and to that end, has a purpose-built old man pub that serves up Bavaria beer.

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This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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