TalentZoo.com |  Flack Me |  Digital Pivot |  Beneath the Brand Archives  |  Categories
iPhone 8, iPhone X, AppleTV 4K and All Apple Announced
By: CNET
Bookmark and Share Subscribe to the Beyond Madison Avenue RSS Feed Share
Another year, another iPhone. Maybe it's getting to be a little ho-hum, but this is also the event that determines a lot of peoples' phone-buying plans for the next 12 months. And then there's the big device that's been languishing for a while, the Apple TV, and the biggest fish in a small pond, the Apple Watch. 
 

Oh, and the fly-around video that Apple started with shows that the Steve Jobs Theater looks like a big Apple store, complete with tourists -- sorry, journalists -- taking video and pictures of it. And then a nice two-minute Steve Jobs tribute, a hurricane relief pitch and an update on Apple's "town squares" (aka stores), and the opening of one in Chicago on October 20.

Though Apple treats the operating-system updates as news, iOS 11MacOS High Sierra and WatchOS 4 were unveiled at the company's World Wide Developer Conference in June.

 

iPhone X 

The long-rumored new iPhone flagship is a real thing, the iPhone X.

  • Please call it the iPhone Ten
  • Six-core A11 Bionic chip with support for Metal 2 API acceleration and a custom image-signal processor for photography. Plus it's tuned for AR.
  • Edge-to-edge display, glass on front and back and the controversial notch
  • Space Gray and Silver
  • Super Retina Display, 5.8-inch OLED, 2,436x1,125 resolution. 2.7 million pixels. That's a pixel pitch of 458ppi. It supports HDR (both Dolby Vision and HDR10)
  • Buh-bye, Home button
  • It's all swiping -- swipe up for home, for example
  • Face ID is the new Touch ID; made possible by a the A11 Bionic chip, with a new neural engine, and computer vision array. Face data stays on device. And it works with Apple Pay and apps.
  • Now you can create animated poop emoji's for iMessage with the new Animoji and its face tracking.

But wait! There's more!

  • New 12MP camera sensor with optical stabilization
  • Dual cameras with OIS in both
  • Additional features. Portrait Lighting, with preset choices you swipe through
  • A new custom video encoder with improved performance and motion prediction
  • 1080/240p for slow-mo
  • New selfie camera with Portrait Mode and Portrait Lighting
  • Qi wireless charging via the glass back; Apple will sell Belkin and Mophie charging pads in their stores
  • Battery life claims of two hours more than iPhone 7
  • Support for latest technologies, like Bluetooth 5, LTE Advanced
  • Starts at $1,000 for 64GB, shipping November 3. How to preorder. 

Also, AirPower -- Apple's charging mat (a fork of Qi) that will allow you to charge your AirPods and iPhone as well. Slated for 2018.  

 

   iPhone 8 and iPhone 8 Plus

These updates to the 7 series look like more than just a typical "S" update. Here's what's new in the iPhone 8 and iPhone 8 Plus:

  • Glass back, new gold finish and steel and aluminum construction
  • Louder speakers
  • True Tone Retina displays with 3D Touch
  • Same A11 Bionic chip as iPhone X
  • The 8 Plus has the same camera system as the iPhone X; the iPhone 8 is a single-camera version.
  • Qi wireless charging
  • iOS ships September 22, available September 29. Prices start at $700 and $800. How to preorder.
READ MORE


 



Bookmark and Share Subscribe to the Beyond Madison Avenue RSS Feed Share
About the Author
Beyond Madison Avenue on

Advertise on Beyond Madison Avenue
Return to Top