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How Home Depot Has Remained ‘Amazon-Proof’
By: Digiday
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The home improvement chain’s quarterly sales reached a record high this year when many retailers are closing their stores.

With more than 2,200 stores across the U.S., Canada and Mexico, Home Depot reported last month quarterly sales of around $28 billion, up 6.2 percent from the same period a year prior, and its same-store sales were up 6.3 percent from last year. This is the highest quarterly sales and net earnings in company history, according to Home Depot. Nonetheless, nervous investors knocked 3 percent off Home Depot’s value out of fears the Amazon Effect could spread to all areas of retail.

Compared to other retailers, the home appliance industry is thought to be more insulated from the Amazon effect because people in general prefer physically seeing and touching big-ticket items in store, according to retail experts. But Home Depot’s success can also be partly ascribed to its strong digital operations and focus on professional shoppers (service contractors, property managers and multifamily apartment owners), they said.

The home improvement chain’s quarterly sales reached a record high this year when many retailers are closing their stores.

With more than 2,200 stores across the U.S., Canada and Mexico, Home Depot reported last month quarterly sales of around $28 billion, up 6.2 percent from the same period a year prior, and its same-store sales were up 6.3 percent from last year. This is the highest quarterly sales and net earnings in company history, according to Home Depot. Nonetheless, nervous investors knocked 3 percent off Home Depot’s value out of fears the Amazon Effect could spread to all areas of retail.

Compared to other retailers, the home appliance industry is thought to be more insulated from the Amazon effect because people in general prefer physically seeing and touching big-ticket items in store, according to retail experts. But Home Depot’s success can also be partly ascribed to its strong digital operations and focus on professional shoppers (service contractors, property managers and multifamily apartment owners), they said.

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About the Author
This article was published on Digiday.com.  A full link to the original piece is after the story. www.digiday.com
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