Calling up an ex-NFL coach on a Mexican beer hotline to get party tips is a winning idea this week for Corona. The Gruden Hotline ads for Corona Extra were voted as the US Creative Work of the Week by our readers.
In the campaign by Cramer-Krasselt, former coach and current ESPN analyst Jon Gruden takes calls on his hotline, dressed in Corona coaching gear. He takes calls on a Corona phone and gives advice like how to save seats at a bar (pretend you have imaginary friends) or how to decorate for a party (have plenty of Corona).
Fans can also call the coach (1-855-9-GRUDEN) for advice and game-day nicknames. The Hotline is featured in three TV spots and online social and pre-roll videos airing during the season through November, 2017.