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How Carpool Karaoke Became A YouTube Sensation
By: The Drum
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Carpool Karaoke has traveled beyond the confines of the show to become an internet sensation, with the installment featuring Adele now the most viewed viral video of all time on YouTube with over 163m views.

At Soho House’s recent House Festival in Richmond, London, Corden explained that he landed his role in it after a conversation with CBS president Les Moonves, in which he told him late-night chat shows had all “sort of been the same show for the past 20 years”.

He co-credited Gabe Turner, the British director who has made videos for the likes of One Direction and Olly Murs, for the Carpool Karaoke idea, saying the two sat in the corner of a room for three days discussing ideas for a segment that would engage a wider audience online as well as being popular on TV.

The conversation soon moved on to a discussion about Los Angeles where, according to Corden, people are obsessed with the traffic. “It’s all anyone talks to you about: ’How did you get to work? Do you take Fountain, I take Fairfax...’ So Gabe said: ’What if we could get the biggest stars in the world to drive to work with you so that you can use the carpool lane?’ And I said: ’Carpool Karaoke,’ and we both just stood up, said: ’That’s it, we’ve done it’ and left.”

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This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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