Nielsen will begin to count video views on Facebook, Hulu, and YouTube into its Digital Content Ratings, according to a press release. Enabled publisher clients will get credit for Facebook and YouTube distributed video, while Hulu will provide certain partners with credit for series content on its platform.
Nielsen’s digital content ratings were launched in the fall of 2016, with the intention of gauging audiences across desktop and mobile devices, but the update will give publishers more granular detail on how videos perform, according to Nielsen SVP of product leadership Jessica Hogue, per Variety.
Nielsen’s update comes as traditional pay TV experienced its worst Q1 in terms of subscriber losses ever, according to Craig Moffet. Cord cutting has undoubtedly contributed to the premium-ification of the online ecosystem, and Nielsen’s inclusion of digital platforms in its digital ratings is long overdue.