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Canon Wants You to Pick Up Your Camera and ‘Shoot for Greatness’
By: The Drum
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Forget your iPhone. A new spot from Canon and Grey New York shows how you can capture the everyday moments with your Cannon camera. In a spot called “Shoot for Greatness,” the brand shows that “Being at the right place at the right time means nothing without the right camera” in an effort to promote their Canon EOS Rebel T7i DSLR.

Coupled with Chief White Lightning’s song “City Alive,” the spot shows the camera lens cap setting a domino-like effect that runs through water pipes, buckets, umbrellas, bikes and through a beautifully crafted town. It ends with a ball hitting a flower stand, a woman leaping in the air and the photographer showing off her perfect photos. Those perfectly timed photos include flowers frozen in air, a dog helping to lift a gate and a falling water balloon.

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About the Author
This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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