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Facebook Wants to Solve Advertising’s ‘Fat Thumbs’ Problem
By: The Drum
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With research suggesting that over half of all clicks on mobile ads are mistaken, Facebook has today (8 August) announced an initiative designed to limit the likelihood of users clicking on ad units unintentionally.

The update to its Facebook Audience Network includes policy clarifications on unintentional clicks, product changes to invalidate them, and proactively pausing implementations that exhibit abnormal click behavior, according to the online giant.

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This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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