|Behind Amazon’s Push Into Sports Broadcasting
Sports broadcasting is the latest industry to catch Amazon’s eye, but its interest will only turn into intent once it knows whether the likes of tennis and American football can give its video service an edge in its tussle with Netflix.
It’s why the e-commerce giant has pursued sports streaming rights in recent months, particularly those with international appeal such as rugby, golf and tennis. These sports could drive Prime subscriptions and viewing in a market where it is still behind Netflix. In April, Prime accounted for 7 percent of all OTT viewing hours in OTT households in the U.S., compared to 40 percent for Netflix, according to comScore.
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This article was published on Digiday.com. A full link to the original piece is after the story.
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