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Brands Bristle at Third-Party Sellers on Amazon, But Have Little Recourse
By: Digiday
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Whether a retailer wants its products to be sold on Amazon or not, the brand will most likely end up being listed on the platform by third-party sellers. Those independent vendors — which are typically unauthorized by brands — are becoming a headache for many retailers.

In late July, Amazon reportedly contacted thousands of third-party vendors about participating in its Fulfillment by Amazon program, in which Amazon would buy their inventory at full price and then sell those products on its site. The move incensed Birkenstock CEO David Kahan, who wrote in a letter to Birkenstock retailers that the company prohibits its retail partners from reselling even a single pair of Birkenstock sandals on Amazon.

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This article was published on Digiday.com.  A full link to the original piece is after the story. www.digiday.com
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