|New Budgeting App Aims To Be Both ‘Fun’ And Sensible
Four former college students opted out of school and are trying to redefine how millennials understand and engage with their money by launching a budgeting and financial tracking app in New York this August. An idea hatched two years ago has evolved into a 13-employee company based in the Soho Cubico shared workspace. The app, Exeq, is designed to help young people confront their spending habits and savings in a way that banks cannot and that a typical busy person won’t. In addition to its more serious attributes, Exeq targets social media conscious users with colorful, visually appealing photos and emoji ratings.
Exeq has a 30,000-person waitlist to start using the initial version of the app and is raising $3 million in seed funding, much of which is already in hand. They’ve amassed their users by taking to the streets. Marketing director Isaac Kassin says his team talks to young people face to face. Employees are selling Exeq’s idea by direct messaging hundreds of strangers on Facebook, talking to millennials in parks around the city and hiring college students as interns. The average employee age is 23.
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This article originally appeared on Forbes.com. You'll find a link to the original after the post.
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