|When Publicis Groupe Boss Said “Non,” Madison Avenue Listened
By: Stuart Elliott
There was, for once, big news at the annual advertising festival in Cannes, France, but it had nothing to do with who won the grand prizes. Er, um, pardonnez-moi, grand prix. Rather, the 2017 event – formally, the Cannes Lions International Festival of Creativity – will be remembered for a startling announcement midway through by Arthur Sadoun, the new Chairman and CEO of the giant Publicis Groupe agency company, that he was bidding adieu for the next year to Cannes Lions, along with other awards shows and events such as CES and South by Southwest.
Instead, Sadoun said, the money that Publicis would spend to take part in those industry mainstays will be invested in developing an innovative tech tool, a platform in the vein of Amazon Echo. He didn't discuss figures, but the myriad expenses involved in participation – entrance fees, entry fees, travel, lodging, bar tabs, shipping trophies home – really mount up.
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This content was originally published on MediaVillage by Stuart Elliott. A link to the original piece appears after the post.
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