|Advertising Generates More Than Half of Revenue Sources for Mobile App Developers
By: The Drum
With 55% of total mobile publisher revenue generated from ads, app developers are increasingly looking to continued growth in mobile publisher revenue.
The greatest contributor to this category is mobile video ad monetization. Indeed, 31% of mobile publisher revenue comes from mobile video ads according to a recent report by AdColony.
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This article was published by The Drum. A link to the original appears at the end of this post.
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