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Emoji Movie Billboards React to Traffic and Weather
By: The Drum
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No matter what emoji the Emoji Movie makes you want to use, it debuts Friday (July 28) – and is expected to generate $25m to $30m in ticket sales in the US and Canada opening weekend.

And as it seeks to wrest the #1 spot at the box office from Christopher Nolan’s World War II drama Dunkirk, Sony has tapped Lamar Advertising for a digital out of home campaign in Dallas, Chicago, Denver, Phoenix, Seattle, Atlanta, Boston and Orlando in which emoji billboards display a contextually relevant ad triggered by current traffic and weather conditions.

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About the Author
This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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