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The Brand That Introduced SPF in Makeup Is Turning 80
By: Forbes
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Have you ever wondered who the first makeup brand to introduce color correcting was? Or hypoallergenic makeup? Or a bronzing collection? Or SPF in makeup? Or organic ingredients? It might surprise you to learn that it’s actually one brand behind all these game changers: Physicians Formula. The line turns 80 this year and they’ve got a lot to celebrate for their anniversary. “It’s a real milestone year for us and we wanted to celebrate Physicians Formula’s first-to-market innovations that have changed the industry,” says Alice Chen, VP of Marketing, Physicians Formula. “Our brand philosophy has always been about problem-solution and having that healthy beauty product alternative. Through that premise we’ve been able to own a lot of industry firsts that have become common in cosmetics now.”

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This article originally appeared on Forbes.com. You'll find a link to the original after the post. www.forbes.com
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