|Conde Nast is Using Instagram and Facebook to Sell Mugs and Beach Towels
For its new digital storefront, Condé Nast has thrown out its old marketing playbook.
The legacy magazine publisher, which launched a new digital store offering hundreds of products this month, is moving past the direct mail and email newsletters it sent to its print subscribers in favor of targeting subscribers on platforms like Instagram, driving people to purchase directly from its brands’ owned and operated sites and tapping into Condé’s research team to find new audience segments to target with offers.
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This article was published on Digiday.com. A full link to the original piece is after the story.
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