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Coke Zero: A Look Back at the Now-Defunct Brand’s Ads
By: The Drum
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With the announcement that Coke Zero is being replaced with a new product, Coca-Cola Zero Sugar, here’s a look back on how Coke Zero has advertised itself to the public since it debuted in 2005.

The original branding was in a white can, with the tagline “Everybody Chill,” which was not a hit with consumers. A more masculine rebrand, thanks to Coca-Cola New Zealand, brought the familiar black cans.

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About the Author
This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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