TalentZoo.com |  Flack Me |  Digital Pivot |  Beneath the Brand Archives  |  Categories
How Discovery Differs From Search – and Offers Opportunities for Brands
By: The Drum
Bookmark and Share Subscribe to the Beyond Madison Avenue RSS Feed Share
While search and discovery sound similar – and they are – they are also two distinct concepts in marketing.

The first is more established – and more familiar: a consumer uses a search engine like Google, YouTube or Amazon and the platform in question uses indexes of data to retrieve answers.

That’s according to Duane Forrester, vice president of industry insights at Yext, who noted discovery, on the other hand, pulls in context.

KEEP READING HERE


Bookmark and Share Subscribe to the Beyond Madison Avenue RSS Feed Share
blog comments powered by Disqus
About the Author
This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
Beyond Madison Avenue on

Advertise on Beyond Madison Avenue
Return to Top