|Twitter Plans to Shut Down SnappyTV in Favor of New TV-Clipping Tool
The sun is setting on SnappyTV, Twitter’s video-editing tool that allows TV networks and other publishers to cut and share TV clips on Twitter, Facebook and other platforms. In its place, Twitter will offer a new video-editing software inside its growing Twitter Media Studio product for media companies, though some publishers fear the change will eliminate their ability to share clips outside of Twitter’s ecosystem.
Three years ago, Twitter acquired SnappyTV, a video technology that allows publishers to quickly clip live and linear broadcasts and share them on social networks and their own websites. After buying SnappyTV, Twitter made the product available for free in a bid to get as many TV networks and video publishers as possible to use the product — with the only requirement being that the SnappyTV clips appear on Twitter before being distributed elsewhere, according to sources.
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This article was published on Digiday.com. A full link to the original piece is after the story.
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