|How Smashbox is Using Eye-Tracking Technology to Increase Sales
Eye-tracking technology is finally making its way to the beauty space, thanks to a new partnership between Smashbox and the industry’s favorite augmented reality provider, ModiFace.
As an exclusive partner of ModiFace’s popular iOS and Android app MakeUp (which allows customers to virtually try on thousands of different makeup products and has nearly 50 million downloads), Smashbox was the first brand on the company’s roster to test out the technology, which allows them to track what a user is most interested in based on his or her eye movements. Based on this information, the brand can then better tailor their marketing and drivers to purchase — a key goal of the app, which at this point, only allows users to shop the Smashbox line.
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This article was published on Digiday.com. A full link to the original piece is after the story.
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