| How Apple’s ‘High Sierra’ Is Disrupting Digital Advertising |
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By: Forbes |
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 Apple recently announced features from its new macOS, dubbed High Sierra, at this year’s Worldwide Developers Conference (WWDC) in San Jose, California. But what drew major applause from attendees (and struck fear into the hearts of some advertisers and publishers) was the unexpected shift in digital advertising through Apple’s Safari browser.
Apple prides itself on positive user experience and protecting users’ privacy, so it’s perfectly understandable that the open web should benefit from these types of user-centric approaches. Yet, what’s historically been good for the user hasn’t always been the priority of advertisers, particularly when you take a look at the invasive – and sometimes maddening – auto-play video and display retargeting ads that relentlessly stalk users around the internet for weeks.
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This article originally appeared on Forbes.com. You'll find a link to the original after the post.
www.forbes.com
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