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Boston Commuters Will Get PSAs in GIF Form
By: The Drum
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While hardened New Yorkers are left grumbling about the sad state of the Subway this summer and are stuck with “Stand clear of the closing doors, please”, riders of Boston’s commuter rail system are getting public service announcements in gif form, which the Massachusetts Bay Transportation Authority (MBTA) hopes will better promote its messages about etiquette and safety.

Outdoor media company Outfront Media is providing the “friendly and easy to understand public service announcements” using gifs from gif search engine Giphy.

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About the Author
This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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