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Mazda Makes Your Facebook Feed a Car-Crash in Safety Ad Drive
By: The Drum
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Japanese auto company Mazda is experimenting with an immersive ad format on Facebook that sees an out-of-control car skeet across the newsfeed.

The ‘Distracted Driving’ campaign from BBR Saatchi & Saatchi is looking to inform Facebook users that fiddling with your phone while driving opens up a substantial risk of danger for those in – and outside – the car.

The ad, a full page screen takeover, sees a car skid across the newsfeed and supposedly crack the phone screen accompanied by the mantra 'Don’t Scroll and Drive'.

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This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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