|Mazda Makes Your Facebook Feed a Car-Crash in Safety Ad Drive
By: The Drum
Japanese auto company Mazda is experimenting with an immersive ad format on Facebook that sees an out-of-control car skeet across the newsfeed.
The ‘Distracted Driving’ campaign from BBR Saatchi & Saatchi is looking to inform Facebook users that fiddling with your phone while driving opens up a substantial risk of danger for those in – and outside – the car.
The ad, a full page screen takeover, sees a car skid across the newsfeed and supposedly crack the phone screen accompanied by the mantra 'Don’t Scroll and Drive'.
KEEP READING HERE
This article was published by The Drum. A link to the original appears at the end of this post.
Sales Development Manager
Virginia Economic Development Partnership
Marketing Project Manager
Bonita Springs, Florida
San Francisco, California
Copywriter, Marketing, Insights and Commun...
University of St. Thomas
Saint Paul, Minnesota
Engel & Volkers Banner
Sugar Mtn, North Carolina
Restaurant & Retail Marketing Manager
Marketing & Communications Director
Museum of Contemporary Art Cleveland
Cleveland Hts, Ohio
Paid Search Analyst
Cox Media Group
Public Relations Manager
DAKCS Software Systems
West Haven, Utah
Creative Services Manager
MSC Industrial Supply
Melville, New York
New Media Jobs