|How Publishers are Capitalizing on Prime Day
Prime Day is quickly becoming one of the most wonderful times of the year for shoppers, and commerce-focused publishers have made their biggest effort yet to get a piece of those sales.
The one-day sales event, which Amazon launched in 2015 as a kind of birthday celebration, offers Amazon Prime members a chance to buy deeply discounted goods across a number of categories. For publishers that make money from affiliate fees, it’s a potential gold mine: JPMorgan Chase analysts expect it to drive $1 billion in revenue over a 30-hour period, beginning Monday night at 9 p.m.
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This article was published on Digiday.com. A full link to the original piece is after the story.
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